Written for Editors Weblog
Since the internet overtook print, the ongoing discussion has been how to monetize online publications. One idea that has taken off for French media groups is e-commerce.
The New York Times recently updated their e-commerce website www.nytsyn.com, where they sell content like photos and articles. However, several French media companies are looking at marketing all kinds of products for target audiences.
Elle magazine already sells products through Elle Passions, an "online boutique". "We look at our magazines like brands" said Fabrice Plaquevent, in charge of licensing at Lagardère (owns Elle).
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Source: Le Monde
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