Tuesday, March 31, 2009

Pew Survey of Online Journalsits: "Stubborn Optimism"?

Written for Editors Weblog

pew_survey_online_journalsim_table.jpgA Pew survey, which reviewed 300 Online News Association members, showed that most online journalists are feeling more optimistic than traditional media journalists. The majority said they had not experienced as many cutbacks as print journalism, and some even reported a growth in staff. In addition, they seem confident that they will find "a profitable business model online" (chiefly in advertising) with 39% very confident and 43% somewhat confident.

Despite the optimism, there is a sense of worry among them as the majority reported uncertainty in relation to journalism values online. 54 per cent said journalism is "headed on the wrong track" and 57 per cent said journalism values are changing with Internet. The top three include: "loosening standards and/or less carefulness, 45 per cent," "Allowing others to have a voice (good & bad), 31 per cent," and an increased "emphasis on speed (good & bad), 25 per cent."

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Source: PoynterOnline, State of the News Media

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