The small businesses page includes videos with Abrams' explaining her theory step by step. Beneith the video are worksheets, tips, soundbites and stories to accompany. The soundbites include such entrepeneurs as Hugh Hefner, founder of Playboy, and John Schnatter, founder of Papa John’s Pizza.
At the bottom of the page is an invitation to take part in the USA TODAY/GannettSmall Business Challenge in which entrepreneurs can apply for USA Today to follow their story and challenges.
What is intersting about the page is that USAToday.com was able to take a newsworthy topic and turn it into an educational page where users can interact.
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